Customer Interaction Solutions - MatchLogic Enhances eVista
MatchLogic, Inc. announced the Latest version of its relationship marketing application, eVista 3.0. Designed specifically for marketers, this release is intended to assist companies in better managing their customer interactions and to enable marketers to analyze customer data and create sophisticated, relevant offline and online campaigns easily.
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eVista 3.0’s enhancements include a browser-based interface for personalized message creation, the capability to create embedded, trackable URLs within message content, improved campaign navigation and management, content testing, message format optimization, customized e-mail campaigns with response tracking and the availability of past campaign response data as selection criteria for future campaigns.
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